It’s estimated that the pharma industry is losing $30 billion a year from patient’s bailing on their prescriptions. Studies on patient adherence have shown that over 50% of patients do not comply with their medications, and 70% don’t continue taking their meds after year one.
What is preventing patients from adhering to their treatment plans?
- They don’t feel their medication is working.
- They don’t want their medication determining what they can and cannot do.
- They don’t think their doctors have all the facts or have their best interests in mind.
Even the reason given most — forgetfulness — is often a mechanism for denial. Many of these patients have no doubt that discontinuing their meds is in their best interests, so devising ways to remind them to take their meds is a losing battle.
But this trend can be reversed. When patients are able to thoroughly address and discuss their concerns with trained health educators, they're more likely to understand and embrace the treatment proposed.
Plus, our programs continue to build on your campaign to doctors, patients and consumers at-large in other ways:
- Nurse education opt-in patients can be enrolled in ongoing cost effective health management and adherence programs
- Disease outcomes analysis can be used to evaluate the impact on disease management
- Nurse to Patient programs can provide value to managed care and employer DM programs
- Nurse to Patient opt-in populations can be integrated into CRM initiatives and email databases
