By Erin Wiles, RN
VMS BioMarketing Clinical Nurse Educator
In today’s technology-driven world, patients use multiple communication channels to gain health education and advice. In addition to traditional face-to-face conversations, there are telephone calls, video chats, emails, text messages, and even mobile apps. Such techniques revolve strongly around accessibility, but at the root of every success story are the personal connections that are made in the process. Relationships with a Clinical Educator bring forth opportunities that the internet cannot: a partner who listens, discovers, reiterates, and follows up with the patient. These opportunities create a tremendous advantage for Clinical Educators to utilize a variety of communication channels to educate patients and have a powerful impact.