Marketing Insights

Focus

Putting your brand at the forefront to put patients in control

Our focus is on patients: understanding their wants, needs, and goals. We then partner with brands and healthcare providers to put those insights into action—ultimately putting your brand at the forefront to put patients in control. 

At VMS, our marketing professionals are tenacious about building brand loyalty. We collaborate with brands to help translate strategies into measurable results. Because we have walked in your shoes, we understand your business. We work in synergy with our clients to develop programs and patient relationship strategies that ensure successful customer engagement and patient outcomes. 

Core components and insights: 

  • Brand strategies that engage patients and healthcare professionals
  • Qualitative and quantitative research to capture strategic insights 
  • KOL engagement initiatives
  • Blended learning strategies and behavior modification techniques to build educational initiatives 
  • Brand support and creative design elements 
  • Competitive and environmental analysis

Experienced team:

Our marketing team takes pride in our ability to stay on top of industry trends and to consider future impact. Our team includes both marketing experts and medical advisors:

  • Staff members with broad brand-marketing expertise and leadership strength
  • Clinical, therapeutic, and disease-state proficiency
  • Healthcare professionals, including a staff medical director and registered nurses

Patients learn more quickly by a live interactive training demonstration as opposed to listening or merely watching.