VMS BioMarketing, a leading provider of Clinical Educator solutions, has announced the release of the white paper “The Impact of the Clinical Educator: A Trusted Resource to Address Unmet Patient Needs and Improve Outcomes,” written in collaboration with Butler University.
Mounting evidence supports the use of Clinical Educators, pointing to the impact of a personalized, patient-focused approach, including live interventions, regular follow-up, and two-way communication, as key to changing patient behavior. In a recent survey completed by Clinical Educators, findings indicate one of the primary drivers for patient non-adherence is the “lack of knowledge—how the medication will benefit them, how it works, or what to expect.” Clinical Educators act as health coaches, using a motivational interviewing style to personalize the conversation based on what is relevant to the patient and helping patients overcome emotional and clinical barriers associated with starting and staying on therapy.
At VMS BioMarketing, when patients have engaged with Clinical Educators, medication adherence has significantly increased.
To download the white paper and learn how a personalized, patient-focused Clinical Educator program can address unmet patient needs and improve outcomes, please click the link here.