Michelle joined VMS BioMarketing with 25 years of experience in the contact center field. She has a passion for bringing a human connection, empathy, and understanding to the patient.

Most recently, Michelle served as Head of Consumer Care for Dorel Juvenile, the largest car seat manufacturer in the world, providing support for parents in unique and creative ways. Her contact centers have been recognized by several organizations as best-in-class, best consumer experiences, and best use of technology.

Prior to Dorel, Michelle held various customer experience center leadership roles for AT&T, resulting in increased customer satisfaction, operational efficiencies, and expanded product offerings.

In 2018, Michelle was named by the International Contact Management Institute as a Mover and Shaker in the contact center and customer experience industry recognizing trailblazers and innovators. She has been a featured speaker with ICMI, Customer Experience Professional Association, and corporate functions on the topic of consumer experience and technology. Michelle received her Master of Business Administration and her Bachelor of Science in human resources from Oakland City University.


Andrea Heslin Smiley

President and CEO

Jen Wilson

Chief Financial Officer

Abigail Mallon

SVP, Strategic Account Management and Chief Compliance Officer

Sam Watson, RPh

VP, Field Educator Networks

Neal Rothermel

Principal Officer

Mandy Moore

Principal Officer

Renee Brochhagen

Chief Information Officer

Lauren Dwyer

Director, Strategic Account Management

Valerie Kinman

Executive Director, Centralized Operations and Quality

Jennifer Stephenson

Senior Director, Strategic Account Management

Tonya Broyles, PhD, RN

National Clinical Director

Ryan Downham

Director, Applications Development

Apryl Flanary, BSN, RN, OCN

National Clinical Manager

Nancy Logan

Senior Counsel

Jessica Rhodes

Director, Strategic Account Management